Established in 1992 by the members of the famous Racing Club de France rugby crew named “Show Biz”, Franck Mesnel, Eric Blanc, Jean-Baptiste Lafond and Denis Charvet. Eden Park Pub is now ‘the’ bar where thirsty supporters go to celebrate with post-game drinks.
EDEN PARK STADIUM
Located at the foot of the Mount Eden Volcano in Auckland, New Zealand, the Eden Park Stadium is to rugby what the Maracana is to Brazil: ‘The Temple’!
WHY THE BOW?
In April 1987, during the Championship of France quarterfinal in Brive, the rugby players walked onto the pitch wearing bow ties and this created a memorable event!
WHY THE PINK?
A few months later, while searching for the accessory to best represent the spirit of the team, the players decided to go with a pink bow tie. This was to create an image both classy and casual.
Thus, the brand was born!